Client Background

The client is the organizer of ICBS, the International Coffee and Beverage Show in Malaysia. The show is held every May at the Kuala Lumpur Convention Centre (KLCC) and runs for three days. It covers beverage ingredients, equipment, and coffee and tea brands, attracting café owners, importers, wholesalers, and industry decision-makers from across Southeast Asia. The 2026 edition took place on 7–9 May. The organizer needed to build an activity tent on the show floor for the opening ceremony, product tastings, industry forums, and business networking.

Client Needs and Challenges

Venue Construction Restrictions

KLCC prohibits welding, cutting, grinding, and spraying inside the halls. All structures must be assembled from prefabricated components. Floor drilling or any floor-mounted fixing is also prohibited, and the tent must leave the venue floor completely undamaged.

Tight Build-Up Schedule

The build-up and tear-down windows are limited. The organizer needed to complete the tent structure, interior setup, and lighting installation within the official schedule without delaying the opening.

Large Clear-Span Activity Space

The organizer required a large column-free space for the opening ceremony, tasting activities, and industry forums, to handle large flows of international visitors without obstructing movement inside the space.

Brand Visuals and Show Identity

As a public activity area, the tent needed to reflect the show theme and brand identity, visually distinguishing itself from standard booths and giving the trade show a distinct high-profile dedicated activity zone.

                       

Solution

LINGTONG TENT designed a Modular Exhibition Tent with a 20m span and 30m length, covering approximately 600㎡. The tent uses a clear-span structure and is divided into three functional zones: opening ceremony area, tasting area, and networking area.

Structure and Assembly

The frame uses 6061-T6 high-strength aluminium alloy with bolted connections, no welding required. All components were prefabricated at the factory and assembled on site in Kuala Lumpur. The fixing method uses ballast, without damaging the venue floor. Its cover uses double-layer PVC-coated polyester fabric which complies with KLCC fire-safety standards.

Functional Zoning and Configuration

The entrance area is for the opening ceremony, the middle section is the tasting area, and the rear section forms a semi-private networking zone furnished with tables, chairs and integrated lighting. Overhead LED lighting is fitted, modular carpet is laid on the floor, and the exterior can be printed with show theme graphics, creating a unified and professional look.

Product Information

Implementation Process

The project started in March 2026. The LINGTONG engineering team confirmed the tent layout and functional zoning based on the venue dimensions and event plan provided by the organizer. All components were prefabricated at the factory and shipped by sea to Port Klang. After customs clearance, goods were transported by road to KLCC in Kuala Lumpur.

On-site assembly took place during the official move-in period. The installation team followed the drawings to complete frame assembly, cover installation, lighting system installation, and interior setup. The entire build-up period was 7 days, and the tent was delivered before the show opened. After the show, the tent was dismantled in reverse order, packed, and made ready for reuse at the next city.

Final Results and Client Feedback

During the three-day show, the tent activity area became one of the most frequently used public spaces on site. The opening ceremony, multiple tasting sessions, and industry forums were all held inside the tent, hosting large numbers of café owners, importers and industry delegates from Malaysia, Singapore, Indonesia, Thailand, and other Southeast Asian countries. The organizer reported that the clear-span space made event arrangements more flexible, and the tent's overall appearance enhanced the professionalism of the show. The space attracted large groups of high-quality industry visitors and created valuable face-to-face interaction opportunities for exhibitors and visiting buyers.

Client Feedback

Summary

This project demonstrates the application of the Modular Exhibition Tent in an overseas professional trade show. LINGTONG TENT provided an efficient and professional activity space for ICBS in Malaysia through factory prefabrication, rapid on-site assembly, clear-span space, and branded setup, which hosted the show’s key opening ceremony, tasting events and industry forums. The modular structure supports reuse and transport to different cities, effectively reducing long-term event costs.

Supplementary Notes

This case study is based on the activity tent project at ICBS International Coffee and Beverage Show in Malaysia. KLCC has strict restrictions on indoor construction, prohibiting welding, cutting, and floor fixing. Modular aluminium exhibition tents are assembled from prefabricated components, making them suitable for venues, convention centres, and other sites with strict construction requirements. The tent can be customised in span, length, branding, and interior zoning, supports repeated use, and is suitable for professional trade shows, brand tours, and commercial events.